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    Money

    Man loses Sh5m from his car while on a short call

    CAS

    Househelp disappears with Sh4 million and jewellery from Treasury CAS

    Uhuru Kenyatta

    Stop wasting money on side chicks, prioritise your wives – Uhuru tells men – VIDEO

    Kilimani

    Police recover 22 firearms in Kilimani apartment during eviction

    Freezes

    EACC freezes Sh18m belonging to 30-year-old gov’t employee earning Sh50k

    Influencer

    Twitter influencer among 4 mutilated bodies found in Kijabe Forest

    Arrest

    Come and arrest me if you can – Sakaja tells off Kinoti

    Accident

    Drivers of matatu and tractor killed in head-on collision on Kiambu Road – Video

    Suspects

    Two more suspects arrested, gun, cash clothes seized in Ongata Rongai robbery

  • Business
    Fuel

    More pain at the pump as Petrol, Diesel and Kerosene prices go up Sh9 a litre

    Otile Brown

    Otile Brown is the new Brand Ambassador for Tecno Camon 19 Series

    Swvl

    Swvl suspends Intra-City rides in Kenya

    Infinix

    Infinix NOTE 12 Series officially launched in Kenya

    Virtual Card

    Safaricom to launch virtual Visa card for all-round global transaction

    ATMs

    Absa customers to access over 2200 Kenswitch ATMs in new deal

    Safaricom

    Safaricom net profit drops by 1.7pc to Sh67B

    Talent Factory Academy

    MultiChoice Talent Factory Academy calls for class of 2023

    Impact Organization Power Learn Project launches one million developers for Africa program

    Impact Organization Power Learn Project launches one million developers for Africa program

  • Entertainment
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    • Gaming
    • Movie
    • Music
    • Sports
    WRC

    Vroooooom! Ogier fastest in Kasarani’s Super Spectator Stage – VIDEO

    Safari Rally

    Safari Rally: Kenya ready to test the WRC’s greatest like no other

    NBA Finals

    Curry Sparks Warriors for seventh NBA crown

    Netflix

    Netflix seeks recruits for real-life ‘Squid Game’

    Champion

    Omanyala clinches African title in style

    Arrested

    Actress Mishi Dorah in court for failing to pay Sh150,000 bar bill

    Closed

    Besieged Alchemist closed by Nairobi county over racism claims

    Guinness

    Khaligraph Jones thrills fans as Guinness launch Elevated Parties – VIDEO

    Survivor

    Kenyan-Canadian woman wins Sh118 million American competition TV Series

  • Tech

    Hello world!

    #BabaTheArtist: Raila finally releases much anticipated ‘Leo Ni Leo’ campaign song – VIDEO

    SportPesa CEO joins politics, eyes Kasarani seat – VIDEO

    Two suspects wanted in the UK for murder arrested in Nairobi

    Showmax announces return of Crime & Justice Season 2

    Nairobi West Hospital launches helipad in bid to enhance emergency services – PHOTOS

    Newcastle United become football’s richest club ahead of Man City, Chelsea & PSG

    Odibets heeds Khaligraph’s call, unveils online rap challenge

    Twenty-one year old fraud suspect who hacked IEBC server arrested in Juja

  • Sports

    Hello world!

    #BabaTheArtist: Raila finally releases much anticipated ‘Leo Ni Leo’ campaign song – VIDEO

    SportPesa CEO joins politics, eyes Kasarani seat – VIDEO

    Two suspects wanted in the UK for murder arrested in Nairobi

    Showmax announces return of Crime & Justice Season 2

    Nairobi West Hospital launches helipad in bid to enhance emergency services – PHOTOS

    Newcastle United become football’s richest club ahead of Man City, Chelsea & PSG

    Odibets heeds Khaligraph’s call, unveils online rap challenge

    Twenty-one year old fraud suspect who hacked IEBC server arrested in Juja

  • Events
    Tecno

    Tecno launch Camon 19 and Spark 9 series in Kenya – PHOTOS

    Guinness

    Khaligraph Jones thrills fans as Guinness launch Elevated Parties – VIDEO

    Fifa World Cup Trophy

    Brazilian football legend to escort Fifa World Cup trophy to Kenya

    Trace launches campus tour series dubbed ‘Trace in the City’ – PHOTOS

    Trace launches campus tour series dubbed ‘Trace in the City’ – PHOTOS

    F1 Feature: How new regulations are shaking up the world’s fastest sport

    F1 Feature: How new regulations are shaking up the world’s fastest sport

    More motorsport and WWE thrills for SuperSport viewers!

    Watch: Pinky Ghelani returns to the catwalk as the show stopper – PHOTOS

    Watch: Pinky Ghelani returns to the catwalk as the show stopper – PHOTOS

    Maisha Magic is looking for pitches and ready-made movies

    SuperSport to air Winter Olympics live

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Reeling under TikTok pressure, Instagram adds video feature

Naihaps by Naihaps
August 6, 2020
in Business, News, Tech
Reading Time: 2 mins read

Instagram Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump.

“Reels” lets users record videos of up to 15 seconds and provides tools for editing, audio and effects, according to the Facebook-owned company.

“Reels invites you to create fun videos to share with your friends or anyone on Instagram,” the social media platform, based in California, said in a blog post.

Trump has threatened to ban China-based TikTok in the United States on national security grounds, giving it until the middle of September to work out a takeover deal with Microsoft or another suitor.

The president on Tuesday defended his demand for the US government to receive a large share of any TikTok purchase price after his stance was slammed by critics who said it appears unconstitutional and akin to extortion.

Reels puts an Instagram spin on the kind of playful video snippet sharing that has made TikTok a social media phenomenon.

“Reels is a big part of the future of entertainment on Instagram,” the service said. “Our community is telling us they want to make and watch short-form, edited videos.”

The feature is launching in more than 50 countries including Australia, Brazil, Britain, France, Germany, India, Japan, and the United States.

“Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take centre stage,” the platform said.

The move fits Facebook’s pattern of copying features that are hits at rival online services.

How the social networking titan wields its power in the market came under scrutiny last week when Facebook chief executive Mark Zuckerberg and the heads of Apple, Google, and Amazon were grilled by a US congressional antitrust committee.

“Simply put, they have too much power,” said Representative David Cicilline, a Democrat who chairs the panel which has been conducting a year-long investigation into the business practices of the four companies.

“This power staves off new forms of competition, creativity, and innovation,” Cicilline said.

Any deal allowing Microsoft to buy TikTok could be transformative for the US tech giant’s efforts to become more consumer-focused — if it can overcome the business and political risks.

Buying TikTok could make Microsoft a hipper, more youth-centric company after years of shifting to enterprise services and cloud computing, say analysts.

Tags: Instagram ReelTikTik
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