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    Powerful quake kills more than 1,500 people in Turkey and Syria

    Powerful quake kills more than 1,500 people in Turkey and Syria

    14 dead, 13 injured in Lodwar-Kakuma road crash

    14 dead, 13 injured in Lodwar-Kakuma road crash

    Mama Ngina Kenyatta issues bold response to political jabs over tax

    Mama Ngina Kenyatta issues bold response to political jabs over tax

    Willie Kimani murder: Leliman sentenced to death as co-accused get lengthy jail terms

    Willie Kimani murder: Leliman sentenced to death as co-accused get lengthy jail terms

    IG Koome takes action against top cop who authored terror alert memo

    IG Koome confirms withdrawing Uhuru’s security

    Uhuru Kenyatta

    Ruto scales down Uhuru Kenyatta’s security sparking uproar

    Interior CS appoints Rashid Yakub new chairman of firearms board

    Interior CS appoints Rashid Yakub new chairman of firearms board

    Scalpel blade retrieved from woman’s abdomen in Murang’a 11 years after surgery

    Scalpel blade retrieved from woman’s abdomen in Murang’a 11 years after surgery

    From joy to sorrow as Nakuru couple loses five babies hours after birth

    From joy to sorrow as Nakuru couple loses five babies hours after birth

  • Business
    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    Safaricom appoints new top-executives

    Safaricom appoints new top-executives

    Tala among 12 digital lenders okayed by CBK to operate in Kenya

    Tala among 12 digital lenders okayed by CBK to operate in Kenya

    No more cash payments for SGR trains

    No more cash payments for SGR trains

    UK Visa processing to take only three weeks – Jane Marriott

    UK Visa processing to take only three weeks – Jane Marriott

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Court okays Safaricom to collect bank to mobile transfer fees

    Court okays Safaricom to collect bank to mobile transfer fees

    Joe Sang re-appointed Kenya Pipeline MD after graft case dismissal

    Joe Sang re-appointed Kenya Pipeline MD after graft case dismissal

    De La Rue suffers on production halt in Kenya and litigation in India

    De La Rue suffers on production halt in Kenya and litigation in India

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    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Nigerian singer Tems wins her first Grammy award

    Veteran reggae DJ Lastborn dead at 43

    Veteran reggae DJ Lastborn dead at 43

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    Martin Kasavuli pays tribute to his mother weeks after burial

    Martin Kasavuli pays tribute to his mother weeks after burial

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    ‘Samidoh unatuangusha’- Gachagua takes swipe at singer over his love affairs

    ‘Samidoh unatuangusha’- Gachagua takes swipe at singer over his love affairs

    Old school rhumba meets deep house: Mix master Euggy sample’s legendary ‘Sina Makosa’ on ‘Chuki’

    Old school rhumba meets deep house: Mix master Euggy sample’s legendary ‘Sina Makosa’ on ‘Chuki’

  • Tech
    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    Safaricom appoints new top-executives

    Safaricom appoints new top-executives

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    OpenAI used Kenyan workers at Sama earning less than Sh200 per hour, investigation reveals

    OpenAI used Kenyan workers at Sama earning less than Sh200 per hour, investigation reveals

    Police unmask mastermind behind infamous Mulot SIM Swap syndicate

    Police unmask mastermind behind infamous Mulot SIM Swap syndicate

    Twitter expected to accept Elon Musk’s bid to buy company

    Twitter 0utages hit thousands of users Worldwide

    Oppo slapped with Sh5 million fine for using man’s photo on Instagram post

    Oppo slapped with Sh5 million fine for using man’s photo on Instagram post

    Former Twitter CEO Jack Dorsey in Kenya, invests Sh245 million

    Former Twitter CEO Jack Dorsey in Kenya, invests Sh245 million

  • Sports
    Man City charged by Premier League with numerous breaches of financial rules

    Man City charged by Premier League with numerous breaches of financial rules

    Kenya rugby legend Collins Injera retires

    Kenya rugby legend Collins Injera retires

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    League football is back! Catch all the action live on Showmax Pro

    League football is back! Catch all the action live on Showmax Pro

    Rally driver Asad Khan dies days after alleged assault

    Rally driver Asad Khan dies days after alleged assault

    ‘The Greatest’: Messi and Argentina the toast of world media

    ‘The Greatest’: Messi and Argentina the toast of world media

    Christmas Comes Early: Varsity student wins Sh200 million Betika Mega Jackpot

    Christmas Comes Early: Varsity student wins Sh200 million Betika Mega Jackpot

    SportPesa announce Sh126mn sponsorship deal for Shujaa

    SportPesa announce Sh126mn sponsorship deal for Shujaa

    Messi magic sends Argentina through to World Cup final in Qatar

    Messi magic sends Argentina through to World Cup final in Qatar

  • Events
    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Kenya Sevens drop to Challenge Trophy in Hong Kong after losing three games

    Kenya Sevens drop to Challenge Trophy in Hong Kong after losing three games

    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Nairobi Fashion Week scheduled for November

    Nairobi Fashion Week scheduled for November

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  • Home
  • News
    Powerful quake kills more than 1,500 people in Turkey and Syria

    Powerful quake kills more than 1,500 people in Turkey and Syria

    14 dead, 13 injured in Lodwar-Kakuma road crash

    14 dead, 13 injured in Lodwar-Kakuma road crash

    Mama Ngina Kenyatta issues bold response to political jabs over tax

    Mama Ngina Kenyatta issues bold response to political jabs over tax

    Willie Kimani murder: Leliman sentenced to death as co-accused get lengthy jail terms

    Willie Kimani murder: Leliman sentenced to death as co-accused get lengthy jail terms

    IG Koome takes action against top cop who authored terror alert memo

    IG Koome confirms withdrawing Uhuru’s security

    Uhuru Kenyatta

    Ruto scales down Uhuru Kenyatta’s security sparking uproar

    Interior CS appoints Rashid Yakub new chairman of firearms board

    Interior CS appoints Rashid Yakub new chairman of firearms board

    Scalpel blade retrieved from woman’s abdomen in Murang’a 11 years after surgery

    Scalpel blade retrieved from woman’s abdomen in Murang’a 11 years after surgery

    From joy to sorrow as Nakuru couple loses five babies hours after birth

    From joy to sorrow as Nakuru couple loses five babies hours after birth

  • Business
    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    Safaricom appoints new top-executives

    Safaricom appoints new top-executives

    Tala among 12 digital lenders okayed by CBK to operate in Kenya

    Tala among 12 digital lenders okayed by CBK to operate in Kenya

    No more cash payments for SGR trains

    No more cash payments for SGR trains

    UK Visa processing to take only three weeks – Jane Marriott

    UK Visa processing to take only three weeks – Jane Marriott

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Court okays Safaricom to collect bank to mobile transfer fees

    Court okays Safaricom to collect bank to mobile transfer fees

    Joe Sang re-appointed Kenya Pipeline MD after graft case dismissal

    Joe Sang re-appointed Kenya Pipeline MD after graft case dismissal

    De La Rue suffers on production halt in Kenya and litigation in India

    De La Rue suffers on production halt in Kenya and litigation in India

  • Entertainment
    • All
    • Movie
    • Music
    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Nigerian singer Tems wins her first Grammy award

    Veteran reggae DJ Lastborn dead at 43

    Veteran reggae DJ Lastborn dead at 43

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    Martin Kasavuli pays tribute to his mother weeks after burial

    Martin Kasavuli pays tribute to his mother weeks after burial

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    ‘Samidoh unatuangusha’- Gachagua takes swipe at singer over his love affairs

    ‘Samidoh unatuangusha’- Gachagua takes swipe at singer over his love affairs

    Old school rhumba meets deep house: Mix master Euggy sample’s legendary ‘Sina Makosa’ on ‘Chuki’

    Old school rhumba meets deep house: Mix master Euggy sample’s legendary ‘Sina Makosa’ on ‘Chuki’

  • Tech
    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

    Safaricom appoints new top-executives

    Safaricom appoints new top-executives

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    TikTok pilots billboards campaign in Nairobi to celebrate top TikTokers

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    OpenAI used Kenyan workers at Sama earning less than Sh200 per hour, investigation reveals

    OpenAI used Kenyan workers at Sama earning less than Sh200 per hour, investigation reveals

    Police unmask mastermind behind infamous Mulot SIM Swap syndicate

    Police unmask mastermind behind infamous Mulot SIM Swap syndicate

    Twitter expected to accept Elon Musk’s bid to buy company

    Twitter 0utages hit thousands of users Worldwide

    Oppo slapped with Sh5 million fine for using man’s photo on Instagram post

    Oppo slapped with Sh5 million fine for using man’s photo on Instagram post

    Former Twitter CEO Jack Dorsey in Kenya, invests Sh245 million

    Former Twitter CEO Jack Dorsey in Kenya, invests Sh245 million

  • Sports
    Man City charged by Premier League with numerous breaches of financial rules

    Man City charged by Premier League with numerous breaches of financial rules

    Kenya rugby legend Collins Injera retires

    Kenya rugby legend Collins Injera retires

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    League football is back! Catch all the action live on Showmax Pro

    League football is back! Catch all the action live on Showmax Pro

    Rally driver Asad Khan dies days after alleged assault

    Rally driver Asad Khan dies days after alleged assault

    ‘The Greatest’: Messi and Argentina the toast of world media

    ‘The Greatest’: Messi and Argentina the toast of world media

    Christmas Comes Early: Varsity student wins Sh200 million Betika Mega Jackpot

    Christmas Comes Early: Varsity student wins Sh200 million Betika Mega Jackpot

    SportPesa announce Sh126mn sponsorship deal for Shujaa

    SportPesa announce Sh126mn sponsorship deal for Shujaa

    Messi magic sends Argentina through to World Cup final in Qatar

    Messi magic sends Argentina through to World Cup final in Qatar

  • Events
    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Kenya Sevens drop to Challenge Trophy in Hong Kong after losing three games

    Kenya Sevens drop to Challenge Trophy in Hong Kong after losing three games

    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Heartbreak as Nigerian artist Tems cancels Kenyan show

    Nairobi Fashion Week scheduled for November

    Nairobi Fashion Week scheduled for November

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Safaricom announces Sh17.5m Safari Rally sponsorship – PHOTOS

Naihaps by Naihaps
June 17, 2021
in Business, Featured, News, Sports
Reading Time: 3 mins read

Safaricom has announced a Sh17.5 million sponsorship for the Safari Rally as the event makes its return to the World Rally Championship calendar for the first time in close to two decades.

The sponsorship includes Sh15 million which will go towards supporting three young Kenyan drivers selected as part of the FIA Rally Star programme.

The three drivers who have been selected for the FIA Rally star programme include Jeremy Wahome and Hamza Anwar who are both aged 22 as well as 26-year-old McRae Mutwiri Kimathi.

“This is a global initiative aimed at identifying, training and developing talented young drivers between 17-26 years, “CEO Peter Ndegwa said on Wednesday.

Ndegwa said they have always believed in supporting the youth by giving them a platform to showcase their talent and to excel, whether this is through sports, music or the arts.

“The three young Kenyan drivers we’ll be supporting have the potential to become the next big stars and with the Safari Rally now back on the WRC calendar, they get to showcase their talents on an international stage,” he said.

Ndegwa said the ultimate objective of FIA Rally Star programme is to develop drivers who have the potential to become future stars of the World Rally Championship by encouraging the emergence of a new generation of drivers.

“…and to identify those with the greatest potential to target a professional career,” President of the Kenya Motorsport Federation and CEO WRC Safari Rally Phineas Kimathi said.

58 rally drivers including 34 Kenyan racers are set to participate in this year’s Safari Rally which will take place from 24th to 27th June.

The fabled Safari Rally has always mesmerised the world.

Over the years, the annual event had gained ground as a legendary fixture in the global motorsports calendar before it was dropped from the FIA World Rally Championship and relegated to the African Rally Championship from 2003.

Kenyan organisers returned to the drawing board in an effort to regain the event’s lost glory.

In their first attempt, Kenya Motor Sport Federation ran the 2003 and 2004 editions on the South Coast to woo the world automobile governing body, FIA.

In 2007, Kenya’s Safari Rally joined the Intercontinental Rally Challenge for one year for the first time since 2002.

The Fiat Abarth Grande Punto S2000 works cars driven by Andrea Navarra and Umberto Scandola graced the iconic event.

Local tourism is set to benefit immensely from WRC’s cumulative global TV audience of 850 million viewers across both the mainstream and social media.

The safari will benefit from 25 hours of live TV coverage in 155 TV markets.

Kenya is also hoping to plant 18 million trees across the Safari Rally route to celebrate the years the event has been out of the FIA series.

Rally Navigator Wayne Fernandes reckons that the safari holds iconic status across the world and the region.

Tags: Safari RallySafaricom
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