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    Raila Odinga

    Raila rejects presidential results

    IEBC Commissioners

    Four ‘rebel’ IEBC commissioners give reasons for rejecting Ruto win

    IEBC

    Missing Embakasi IEBC official found dead in Kajiado

    William Ruto

    William Ruto declared Kenya’s fifth president elect

    IEBC to announce presidential results at 3 pm

    IEBC to announce presidential results at 3 pm

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    CS Magoha pushes School reopening to Thursday next week

    Ambassador

    New US Ambassador to Kenya pledges to expedite Visa application process

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    Former Children’s Home Director jailed for 100 years for defiling minors

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    Bars, restaurants to dig deeper as MultiChoice increases price of DStv business packages

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    Turkey

    Mwaniki Munuhe to head Sh91 billion Turkish manufacturing project

    MultiChoice

    MultiChoice opens its 10th branch office in Nakuru

    Norfolk

    Fairmont Mount Kenya Safari Club reopens its doors after two years – PHOTOS

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    Showmax unveils first trailer of political thriller, County 49

    Showmax unveils first trailer of political thriller, County 49

    Commonwealth Games

    Ferdinand Omanyala wins the men’s 100m final at the Commonwealth Games – VIDEO

    EPL

    Bar owners’ ecstatic with the start of the new football season

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    Hello world!

    #BabaTheArtist: Raila finally releases much anticipated ‘Leo Ni Leo’ campaign song – VIDEO

    SportPesa CEO joins politics, eyes Kasarani seat – VIDEO

    Two suspects wanted in the UK for murder arrested in Nairobi

    Showmax announces return of Crime & Justice Season 2

    Nairobi West Hospital launches helipad in bid to enhance emergency services – PHOTOS

    Newcastle United become football’s richest club ahead of Man City, Chelsea & PSG

    Odibets heeds Khaligraph’s call, unveils online rap challenge

    Twenty-one year old fraud suspect who hacked IEBC server arrested in Juja

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    Hello world!

    #BabaTheArtist: Raila finally releases much anticipated ‘Leo Ni Leo’ campaign song – VIDEO

    SportPesa CEO joins politics, eyes Kasarani seat – VIDEO

    Two suspects wanted in the UK for murder arrested in Nairobi

    Showmax announces return of Crime & Justice Season 2

    Nairobi West Hospital launches helipad in bid to enhance emergency services – PHOTOS

    Newcastle United become football’s richest club ahead of Man City, Chelsea & PSG

    Odibets heeds Khaligraph’s call, unveils online rap challenge

    Twenty-one year old fraud suspect who hacked IEBC server arrested in Juja

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    EPL

    Bar owners’ ecstatic with the start of the new football season

    Tecno

    Tecno launch Camon 19 and Spark 9 series in Kenya – PHOTOS

    Guinness

    Khaligraph Jones thrills fans as Guinness launch Elevated Parties – VIDEO

    Fifa World Cup Trophy

    Brazilian football legend to escort Fifa World Cup trophy to Kenya

    Trace launches campus tour series dubbed ‘Trace in the City’ – PHOTOS

    Trace launches campus tour series dubbed ‘Trace in the City’ – PHOTOS

    F1 Feature: How new regulations are shaking up the world’s fastest sport

    F1 Feature: How new regulations are shaking up the world’s fastest sport

    More motorsport and WWE thrills for SuperSport viewers!

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Tecno to redefine its PHANTOM smartphones as a separate sub-brand

Naihaps by Naihaps
June 26, 2021
in Business, Featured, Gadgets, Tech
Reading Time: 3 mins read

Smartphone manufacturer, Tecno Mobiles is reportedly said to be on the verge of redefining and launching its PHANTOM series smartphones as a separate sub-brand with the aim of tackling the premium smartphone market amid an ambitious global expansion plan.

The relaunch of the PHANTOM brand marks Tecno’s ambition for a higher-end market section of the smartphone industry and to rival the market leaders’ position in global emerging markets.

The PHANTOM X, as the first device in the PHANTOM series, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

As Tecno is gaining more and more reputation and attention in global markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the Covid-19 pandemic globally, Tecno captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future.

Therefore, the launch comes just in time as it makes the company’s determination as well as a solid step toward global outreach to high-end consumers.

The PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM are expected to echo a premium level of care and respect which are far beyond expectations.

Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.

The company’s yet to be launched new device, the Tecno PHANTOM X will be equipped with many industry firsts features and specifications such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture and more.

While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature a super-large smartphone sensor.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing service to consumers through its website, firstly start from Nigeria and Kenya markets.

The official website of PHANTOM (www.mobile-phantom.com) will be formally launched in July, 2021. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase.

With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience.

Tags: PHANTOM XTecno
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