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    One shot in Nairobi as police engage Azimio protesters in running battles – PHOTOS

    One shot in Nairobi as police engage Azimio protesters in running battles – PHOTOS

    NTV journalists stoned as irate protesters clash with police in Kibera

    NTV journalists stoned as irate protesters clash with police in Kibera

    Raila’s #Maandamano protest march – VIDEO

    Raila’s #Maandamano protest march – VIDEO

    Murder or suicide? Police investigate death of Geoffrey Mwathi while visiting Kikuyu singer DJ Fatxo’s apartment

    DCI to interrogate persons of interest in phase two of Geoffrey Mwathi death probe

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    Epra increases Super Petrol prices by Sh2 per litre

    Maxine Wahome to be charged with murder of boyfriend Asad Khan

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    Body of a Kenyan student who drowned in Australia arrives in the country for burial

    Body of a Kenyan student who drowned in Australia arrives in the country for burial

    Matiang’i to return in two weeks says lawyer

    DPP drops charges against Matiang’i and lawyer Danstan Omari

    South African rapper Costa Titch Dies after collapsing on stage

    South African rapper Costa Titch Dies after collapsing on stage

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    TECNO launches Spark 10, Spark 10 Pro in Kenya

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    Tala, M-Kopa get green light to continue with operations

    Tala, M-Kopa get green light to continue with operations

    Fuel

    Epra increases Super Petrol prices by Sh2 per litre

    Itumbi wants Matiang’i probed over Sh1.5 billion Ruaraka land scandal

    Itumbi wants Matiang’i probed over Sh1.5 billion Ruaraka land scandal

    You can now withdraw your Fuliza limit at an M-Pesa agent

    Users stranded after overdraft service Fuliza crashes

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    I was forced to release Sh15bn days before election, says budget boss

    I was forced to release Sh15bn days before election, says budget boss

    Elon Musk takes control of Twitter, fires executives

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    Tuskys closes its Kenyatta Avenue branch

    Tuskys closes its Kenyatta Avenue branch

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    ‘Everything Everywhere All at Once’ wins Oscar for best picture

    ‘Everything Everywhere All at Once’ wins Oscar for best picture

    South African rapper Costa Titch Dies after collapsing on stage

    South African rapper Costa Titch Dies after collapsing on stage

    Comedian Chris Rock tackles Oscars slap in new Netflix special

    Comedian Chris Rock tackles Oscars slap in new Netflix special

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    ‘The Real Housewives Of Nairobi’ breaks streaming records

    ‘The Real Housewives Of Nairobi’ breaks streaming records

    Samidoh’s wife reacts after controversial photos with Karen Nyamu emerge

    Samidoh’s wife reacts after controversial photos with Karen Nyamu emerge

    Netflix plans to stop password sharing

    Netflix reduces subscription prices in Kenya

    Sanaipei Tande: This is why I left ‘Kina’ TV series

    Sanaipei Tande: This is why I left ‘Kina’ TV series

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

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    23-year-old student emerges winner of Save The Children’s Digital Innovation Challenge

    23-year-old student emerges winner of Save The Children’s Digital Innovation Challenge

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    Elon Musk takes control of Twitter, fires executives

    Twitter hit with one of the biggest outages since Elon Musk took over

    Phantom V Fold: Tecno launches latest foldable flagship smartphone at MWC

    Phantom V Fold: Tecno launches latest foldable flagship smartphone at MWC

    Netflix plans to stop password sharing

    Netflix reduces subscription prices in Kenya

    Facebook

    It will cost you Sh1,200 to get verified on Instagram and Facebook

    China’s top tech billionaire and dealmaker Bao Fan goes missing

    China’s top tech billionaire and dealmaker Bao Fan goes missing

    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

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    Salah misses penalty as Bournemouth beat Liverpool

    Salah misses penalty as Bournemouth beat Liverpool

    Liverpool thrash Man Utd 7-0

    Liverpool thrash Man Utd 7-0

    What to expect in EPL this weekend

    What to expect in EPL this weekend

    Arsenal reclaim top spot after dramatic finish at Villa

    Arsenal reclaim top spot after dramatic finish at Villa

    Ghanaian footballer Christian Atsu found dead under rubble in Turkey

    Ghanaian footballer Christian Atsu found dead under rubble in Turkey

    Man City beat Arsenal to go top in Premier League title fight

    Man City beat Arsenal to go top in Premier League title fight

    Man City charged by Premier League with numerous breaches of financial rules

    Man City charged by Premier League with numerous breaches of financial rules

    Kenya rugby legend Collins Injera retires

    Kenya rugby legend Collins Injera retires

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

  • Events
    195 students graduate at Aga Khan University as it turns 40

    195 students graduate at Aga Khan University as it turns 40

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

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  • Home
  • News
    One shot in Nairobi as police engage Azimio protesters in running battles – PHOTOS

    One shot in Nairobi as police engage Azimio protesters in running battles – PHOTOS

    NTV journalists stoned as irate protesters clash with police in Kibera

    NTV journalists stoned as irate protesters clash with police in Kibera

    Raila’s #Maandamano protest march – VIDEO

    Raila’s #Maandamano protest march – VIDEO

    Murder or suicide? Police investigate death of Geoffrey Mwathi while visiting Kikuyu singer DJ Fatxo’s apartment

    DCI to interrogate persons of interest in phase two of Geoffrey Mwathi death probe

    Fuel

    Epra increases Super Petrol prices by Sh2 per litre

    Maxine Wahome to be charged with murder of boyfriend Asad Khan

    Maxine Wahome’s family defends her innocence ahead of plea taking

    Body of a Kenyan student who drowned in Australia arrives in the country for burial

    Body of a Kenyan student who drowned in Australia arrives in the country for burial

    Matiang’i to return in two weeks says lawyer

    DPP drops charges against Matiang’i and lawyer Danstan Omari

    South African rapper Costa Titch Dies after collapsing on stage

    South African rapper Costa Titch Dies after collapsing on stage

  • Business
    TECNO launches Spark 10, Spark 10 Pro in Kenya

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    Tala, M-Kopa get green light to continue with operations

    Tala, M-Kopa get green light to continue with operations

    Fuel

    Epra increases Super Petrol prices by Sh2 per litre

    Itumbi wants Matiang’i probed over Sh1.5 billion Ruaraka land scandal

    Itumbi wants Matiang’i probed over Sh1.5 billion Ruaraka land scandal

    You can now withdraw your Fuliza limit at an M-Pesa agent

    Users stranded after overdraft service Fuliza crashes

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    I was forced to release Sh15bn days before election, says budget boss

    I was forced to release Sh15bn days before election, says budget boss

    Elon Musk takes control of Twitter, fires executives

    Twitter hit with one of the biggest outages since Elon Musk took over

    Tuskys closes its Kenyatta Avenue branch

    Tuskys closes its Kenyatta Avenue branch

  • Entertainment
    • All
    • Movie
    • Music
    ‘Everything Everywhere All at Once’ wins Oscar for best picture

    ‘Everything Everywhere All at Once’ wins Oscar for best picture

    South African rapper Costa Titch Dies after collapsing on stage

    South African rapper Costa Titch Dies after collapsing on stage

    Comedian Chris Rock tackles Oscars slap in new Netflix special

    Comedian Chris Rock tackles Oscars slap in new Netflix special

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    ‘The Real Housewives Of Nairobi’ breaks streaming records

    ‘The Real Housewives Of Nairobi’ breaks streaming records

    Samidoh’s wife reacts after controversial photos with Karen Nyamu emerge

    Samidoh’s wife reacts after controversial photos with Karen Nyamu emerge

    Netflix plans to stop password sharing

    Netflix reduces subscription prices in Kenya

    Sanaipei Tande: This is why I left ‘Kina’ TV series

    Sanaipei Tande: This is why I left ‘Kina’ TV series

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

  • Tech
    23-year-old student emerges winner of Save The Children’s Digital Innovation Challenge

    23-year-old student emerges winner of Save The Children’s Digital Innovation Challenge

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    TECNO launches Spark 10, Spark 10 Pro in Kenya

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    itel launches cost-effective smartphone A60 with 6.6 HD+ screen and 5000mAh battery

    Elon Musk takes control of Twitter, fires executives

    Twitter hit with one of the biggest outages since Elon Musk took over

    Phantom V Fold: Tecno launches latest foldable flagship smartphone at MWC

    Phantom V Fold: Tecno launches latest foldable flagship smartphone at MWC

    Netflix plans to stop password sharing

    Netflix reduces subscription prices in Kenya

    Facebook

    It will cost you Sh1,200 to get verified on Instagram and Facebook

    China’s top tech billionaire and dealmaker Bao Fan goes missing

    China’s top tech billionaire and dealmaker Bao Fan goes missing

    Netflix plans to stop password sharing

    Netflix plans to stop password sharing

  • Sports
    Salah misses penalty as Bournemouth beat Liverpool

    Salah misses penalty as Bournemouth beat Liverpool

    Liverpool thrash Man Utd 7-0

    Liverpool thrash Man Utd 7-0

    What to expect in EPL this weekend

    What to expect in EPL this weekend

    Arsenal reclaim top spot after dramatic finish at Villa

    Arsenal reclaim top spot after dramatic finish at Villa

    Ghanaian footballer Christian Atsu found dead under rubble in Turkey

    Ghanaian footballer Christian Atsu found dead under rubble in Turkey

    Man City beat Arsenal to go top in Premier League title fight

    Man City beat Arsenal to go top in Premier League title fight

    Man City charged by Premier League with numerous breaches of financial rules

    Man City charged by Premier League with numerous breaches of financial rules

    Kenya rugby legend Collins Injera retires

    Kenya rugby legend Collins Injera retires

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

    Collins Injera inducted into Fiji’s Rugby Town Walk of Fame – PHOTOS

  • Events
    195 students graduate at Aga Khan University as it turns 40

    195 students graduate at Aga Khan University as it turns 40

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Arya Starr arrives in Kenya ahead of Shoke Shoke festival

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    Meet V4texx resident band for Quincy Jones’s bar in Dubai

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    The Queen Is Back: Beyoncé announces ‘Renaissance’ World Tour

    An inside look at The Dubai shopping festival

    Lessons from Dubai: Why Kenya is missing out on shopping tourism trillions

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Tecno launches The Bold, Extra-Ordinary And Eco-Friendly Phantom X2 starting at Sh68,000

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    Mapenzi Wewe: Drama in Dubai involving wife and Karen Nyamu at Dubai concert with Samidoh – VIDEO

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    TRAVEL IDEAS: BUDX FIFA FAN FESTIVAL, DUBAI THE WORLD BIGGEST WORLD CUP WATCH PARTY

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

    Guinness celebrates the fans who make matchdays shine brightest with new campaign

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Tecno to redefine its PHANTOM smartphones as a separate sub-brand

Naihaps by Naihaps
June 26, 2021
in Business, Featured, Gadgets, Tech
Reading Time: 3 mins read

Smartphone manufacturer, Tecno Mobiles is reportedly said to be on the verge of redefining and launching its PHANTOM series smartphones as a separate sub-brand with the aim of tackling the premium smartphone market amid an ambitious global expansion plan.

The relaunch of the PHANTOM brand marks Tecno’s ambition for a higher-end market section of the smartphone industry and to rival the market leaders’ position in global emerging markets.

The PHANTOM X, as the first device in the PHANTOM series, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

As Tecno is gaining more and more reputation and attention in global markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the Covid-19 pandemic globally, Tecno captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future.

Therefore, the launch comes just in time as it makes the company’s determination as well as a solid step toward global outreach to high-end consumers.

The PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM are expected to echo a premium level of care and respect which are far beyond expectations.

Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.

The company’s yet to be launched new device, the Tecno PHANTOM X will be equipped with many industry firsts features and specifications such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture and more.

While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature a super-large smartphone sensor.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing service to consumers through its website, firstly start from Nigeria and Kenya markets.

The official website of PHANTOM (www.mobile-phantom.com) will be formally launched in July, 2021. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase.

With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience.

Tags: PHANTOM XTecno
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