Digital taxi-hailing platform Bolt has rolled out a driver selfie check feature to enhance customers’ safety as well as deter impersonation and account sharing.
Once a driver goes online, they will be prompted to take a selfie to verify their identity.
Should the selfie not match previously shared driver details, the driver will be restricted from offering their services on the platform until their details are verified.
“Our mission revolves around offering affordable, quality and safe services and through this new driver selfie check feature, we aim to offer a safe rider mobility experience to all users on our platform,” Bolt Country Manager Linda Ndungu said.
“The new feature will discourage driver impersonation and continue to strengthen our mobility service by enhancing the safety of riders,” Ndungu added.
The Estonian-based startup has over the years introduced additional features on its platform to enhance the safety and well-being of drivers, boda boda riders, and passengers during a Bolt trip.
Other safety features offered by the tech company include driver and car sharing, trip sharing, and an SOS emergency button, among others.
Bolt also has a women-only category that seeks to address safety needs and improve women’s mobility options.
The women-only category enables female passengers to request rides from female drivers, while at the same time expanding Bolt’s ride options.
The category further aims to enhance the safety and security of women who use Bolt’s platform, whether they are drivers or passengers.
