Kenya Breweries Limited (KBL) through the White Cap beer brand was the Official Responsible Drinking Partner during the just concluded 32nd Edition of the RhinoCharge.
The event took place on Saturday, July 17, 2021 in Baringo County. The Rhino Charge is an annual off-road 4×4 competition held to raise funds to support the activities of the Rhino Ark Kenya Charitable Trust, an NGO which works towards the conservation and protection of Kenya’s mountain range ecosystems, the so-called “Water Towers”.
The event was initially conceived in 1989 to raise funds for the construction of the Aberdare Electric Fence and has so far raised over KSh1.6 billion for the vital projects managed by Rhino Ark.
This year’s edition managed to raise a total of Sh140 million which will be used to support conservation efforts in Baringo County.