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    Mama Lucy hospital social worker jailed for 35 years for child trafficking

    Mama Lucy hospital social worker jailed for 35 years for child trafficking

    Green Card lottery results to be available online starting Saturday

    Diversity Immigrant Visa Lottery Program Opens on October 4, 2023

    Biden thanks President Ruto for leading UN mission to Haiti

    Biden thanks President Ruto for leading UN mission to Haiti

    Chaos on Magadi Road as Multimedia University students riot

    Chaos on Magadi Road as Multimedia University students riot

    Nairobi woman who beat up security guard in viral video denies assault charge

    Nairobi woman who beat up security guard in viral video denies assault charge

    Main suspect in murder of Eric Maigo to be detained for 21 days

    “We had a bitter argument that night”: Mother of suspect in Eric Maigo murder speaks

    KUTRRH performs first CyberKnife treatment in sub-Saharan Africa

    KUTRRH performs first CyberKnife treatment in sub-Saharan Africa

    Main suspect in murder of Eric Maigo to be detained for 21 days

    Main suspect in murder of Eric Maigo to be detained for 21 days

    Maxine Wahome and Asad Khan fought occasionally, says neighbour

    Maxine Wahome and Asad Khan fought occasionally, says neighbour

  • Business
    Ruto launches Amazon Web Centre in Nairobi

    Ruto launches Amazon Web Centre in Nairobi

    KQ pilots’ strike paralyses air travel in Kenya

    KQ to increases daily flights to London

    Casa Vera Lounge fined Sh1.8 million for posting customer’s image online without consent

    Casa Vera Lounge fined Sh1.8 million for posting customer’s image online without consent

    Governor Sakaja fires Mama Lucy hospital Board after woman lost her unborn baby at the hospital

    Nairobi plans to hike parking, mortuary fees in new Finance Bill

    Fuel prices soar as government removes subsidies

    Fuel prices cross the Sh200 mark in new Epra review

    Apple unveils iPhone 15 with USB-C

    Apple unveils iPhone 15 with USB-C

    Kindiki makes early morning surprise visit to Nyayo House

    State mulls punishment for Kenyans who fail to pick up printed passports

    Kenya exports 52 tonnes of omena to China

    Kenya exports 52 tonnes of omena to China

    Kindiki makes early morning surprise visit to Nyayo House

    Kindiki makes early morning surprise visit to Nyayo House

  • Entertainment
    • All
    • Movie
    • Music
    Casa Vera Lounge fined Sh1.8 million for posting customer’s image online without consent

    Casa Vera Lounge fined Sh1.8 million for posting customer’s image online without consent

    Trace Awards goes interstellar as hot new artists join event line-up

    Trace Awards goes interstellar as hot new artists join event line-up

    Usher to headline Super Bowl 2024 halftime show

    Usher to headline Super Bowl 2024 halftime show

    President Ruto mourns ‘Sipangwingwi’ hit producer

    President Ruto mourns ‘Sipangwingwi’ hit producer

    #AfriVega: Your VIP access to celebrities and influencers

    #AfriVega: Your VIP access to celebrities and influencers

    Kate actress and Philip Karanja confirm end of marriage

    Kate actress and Philip Karanja confirm end of marriage

    Andrew Kibe’s YouTube account terminated

    Andrew Kibe’s YouTube account terminated

    Oktobafest set for Kenya, Uganda, Tanzania, and South Sudan

    Oktobafest set for Kenya, Uganda, Tanzania, and South Sudan

    “Young, Famous and African” renewed for Season 3

    “Young, Famous and African” renewed for Season 3

  • Tech
    Ruto launches Amazon Web Centre in Nairobi

    Ruto launches Amazon Web Centre in Nairobi

    #AfriVega: Your VIP access to celebrities and influencers

    #AfriVega: Your VIP access to celebrities and influencers

    Apple unveils iPhone 15 with USB-C

    Apple unveils iPhone 15 with USB-C

    itel launches new colour-changing S23 smartphone

    itel launches new colour-changing S23 smartphone

    OPPO Kenya launches Reno10 series with pro-level camera system

    OPPO Kenya launches Reno10 series with pro-level camera system

    Police halt Worldcoin registration at KICC over security concerns

    Worldcoin: Kenyans claim eyesight issues and missing payments

    Google appoints Alex Okosi as new managing director for Africa

    Google appoints Alex Okosi as new managing director for Africa

    OPPO redefines photography with the sleek Reno10 series

    OPPO redefines photography with the sleek Reno10 series

    Civil societies protest parliament’s petition to ban TikTok

    Civil societies protest parliament’s petition to ban TikTok

  • Sports
    CAF awards Kenya, Uganda, Tanzania 2027 AFCON rights

    CAF awards Kenya, Uganda, Tanzania 2027 AFCON rights

    Eliud Kipchoge bags 5th Berlin Marathon title

    Eliud Kipchoge bags 5th Berlin Marathon title

    National Basketball Association to open office in Nairobi

    National Basketball Association to open office in Nairobi

    Shujaa secures Olympic qualification with stunning win over South Africa

    Shujaa secures Olympic qualification with stunning win over South Africa

    Ruto rallies Kenyans to attend Harambee Stars, South Sudan match

    Ruto rallies Kenyans to attend Harambee Stars, South Sudan match

    Former Man United player Paul Pogba suspended for doping

    Former Man United player Paul Pogba suspended for doping

    Kenyan Man United fan collapses after eating 15 boiled eggs in loss to Arsenal

    Kenyan Man United fan collapses after eating 15 boiled eggs in loss to Arsenal

    Asernal fan killed over match against Man United

    Asernal fan killed over match against Man United

    Fifa suspend Spanish football chief Rubiales over Hermoso kiss

    Fifa suspend Spanish football chief Rubiales over Hermoso kiss

  • Events
    Oktobafest set for Kenya, Uganda, Tanzania, and South Sudan

    Oktobafest set for Kenya, Uganda, Tanzania, and South Sudan

    OPPO Kenya launches Reno10 series with pro-level camera system

    OPPO Kenya launches Reno10 series with pro-level camera system

    Superior Homes Kenya empowers girls to end period poverty through the Nuru initiative

    Superior Homes Kenya empowers girls to end period poverty through the Nuru initiative

    Casa Vera set to host legendary band Les Wanyika

    Casa Vera set to host legendary band Les Wanyika

    Tecno opens new store at Garden City Mall in new expansion plan

    Tecno opens new store at Garden City Mall in new expansion plan

    Sebastien Ogier wins 2023 WRC Safari Rally

    Sebastien Ogier wins 2023 WRC Safari Rally

    Banseok Industry donates peanut peeling machines to 5 counties in partnership with KOTRA

    Banseok Industry donates peanut peeling machines to 5 counties in partnership with KOTRA

    We can’t have a Safari Rally in Naivasha bila sherehe says Ababu Namwaba

    We can’t have a Safari Rally in Naivasha bila sherehe says Ababu Namwaba

    President William Ruto flags off WRC Safari Rally 2023 Shakedown in Naivasha – PHOTOS

    President William Ruto flags off WRC Safari Rally 2023 Shakedown in Naivasha – PHOTOS

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Tecno to redefine its PHANTOM smartphones as a separate sub-brand

Naihaps by Naihaps
June 26, 2021
in Business, Featured, Gadgets, Tech
Reading Time: 3 mins read

Smartphone manufacturer, Tecno Mobiles is reportedly said to be on the verge of redefining and launching its PHANTOM series smartphones as a separate sub-brand with the aim of tackling the premium smartphone market amid an ambitious global expansion plan.

The relaunch of the PHANTOM brand marks Tecno’s ambition for a higher-end market section of the smartphone industry and to rival the market leaders’ position in global emerging markets.

The PHANTOM X, as the first device in the PHANTOM series, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

As Tecno is gaining more and more reputation and attention in global markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the Covid-19 pandemic globally, Tecno captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future.

Therefore, the launch comes just in time as it makes the company’s determination as well as a solid step toward global outreach to high-end consumers.

The PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM are expected to echo a premium level of care and respect which are far beyond expectations.

Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.

The company’s yet to be launched new device, the Tecno PHANTOM X will be equipped with many industry firsts features and specifications such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture and more.

While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature a super-large smartphone sensor.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing service to consumers through its website, firstly start from Nigeria and Kenya markets.

The official website of PHANTOM (www.mobile-phantom.com) will be formally launched in July, 2021. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase.

With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience.

Post Views: 7
Tags: PHANTOM XTecno
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