For children across the world, being able to go to school, learn, and make new friends is always a thing of joy. Schools are places for them to learn academically, socially, and pick up new positive habits.
And as Kenya’s foremost mobile phones, accessories, and televisions brand that is dedicated to making sure consumers enjoy a better life, with a proven track record of selflessly donating to schools and low-income communities around the country, itel believes strongly that children are the future of society and should be treated with care and love.
It therefore comes as no surprise that they support the education of children and have donated items once again to aid their learning efforts in Meru county.
Itel donated mobile libraries and an assortment of educational materials as part of their ‘Love Always On’ CSR campaign. The donation was made to Meru Primary School and it included 30 bookshelves, 1000 texts books, 20 whiteboards, and related educational materials that include stationeries, itel tablets, and notebooks.
Education remains a central pillar of the itel social responsibility campaign and schools being the central point of academics the donation will go a long way at aiding underprivileged children as well as pass on the spirit of corporate social responsibility.
Itel’s brand spirit is about ensuring that consumers enjoy a better quality of life through the expansive Itel product portfolio. With children being the pillar that cements society’s going concern; a direct donation to Kenyan schools is essential.
“We have always had a soft spot for children at itel. And with our Love Always On CSR initiative, we are especially dedicated to creating opportunities for them and supporting their dreams.” Said Qi. Peng, itel’s Marketing Manager. “We plan to donate more libraries and educational items to schools around the country because we believe this is what we should as a brand.”
The donation was also a way for the brand to give back to the teachers and parents. True to this sentiment; teachers and parents at Meru primary school were equally elated by the donation and called for more brands to emulate the gesture.
