Showmax and Safaricom have partnered to offer customers two months of streaming for the price of one, while making it easier for Kenyans to pay for and watch their favourite shows on their mobile devices.
Showmax bundles the best of African and international entertainment with live sport from SuperSport. In this partnership, customers will be offered data deals bundled with a 60-day Showmax subscription, instead of the usual 30-day subscription. Customers will choose from two mobile bundles:
- Showmax Mobile (60 days) + 1GB Safaricom data for Sh389
- Showmax Pro Mobile (60 days) + 3GB Safaricom data for Sh1,299
This deal is valid from 1 February to 31 March, 2022 ,and is exclusive to Safaricom customers.
As part of its local-first strategy, Showmax tailors the content, apps, packages and partnerships to what is most important to subscribers in different countries.
“We’re always looking at ways to make it easier for fans to watch Showmax,” said Nathan Hanley, Chief Expansion Officer – MultiChoice Connected Video. “Our partnership with Safaricom gives our customers the convenience of a single payment for both entertainment and data to make streaming quick and easy while giving them and extra 30 days of watching,” he added.
This bundled deal with Safaricom makes it easier for Kenyan streaming fans to pay for Showmax and data via M-Pesa in one go.
“As a digital first company, we want to avail affordable devices and data bundles and leverage our extensive 4G coverage to enable Kenyans access a new world of content from the comfort of their phones. Through this partnership, our customers can now enjoy their favourite shows on Showmax using bundles that provide value and convenience,” added Peter Ndegwa, CEO – Safaricom PLC.
Showmax recently launched the local Original drama series, Single Kiasi, starring Gathoni Mutua, Minne Kariuki and Faith Kibathi as three friends navigating life and love in Nairobi. This comes hot on the heels of Showmax’s first Original Film in Kenya, Baba Twins, a comedy-drama about a young couple who suddenly find themselves expecting, as well as a second season of the Showmax Original and Kalasha Award-winning Crime and Justice, a co-production with Canal+.
Showmax includes popular Kenyan content, like the latest seasons of Kina, Njoro wa Uba and Selina, as well as Famous, the drama set in Kenya’s tumultuous music industry produced by Enos Olik and popular local reality shows This Love and Sol Family.
International shows feature the best of HBO, like Succession and Insecure. Kids’ favourites include Paw Patrol, Henry Danger and DC Super Hero Girls, which is first on Showmax. Hollywood blockbusters include Wonder Woman 1984, Miss Juneteenth, and the new Guy Ritchie movie Wrath of Man.
Showmax Pro features the AFCON tournament, as well as the English Premier League, Serie A and La Liga matches plus a wide range of live sport from SuperSport including the Winter Olympics, pro boxing, international marathons and IAAF athletics on top of the full Showmax entertainment catalogue.
How a customer can access this service
- Visit www.showmax.com/safaricom or dial *544*20# and select Showmax Deal!
- Select either a Showmax Mobile (2 months) + 1GB data or Showmax Pro Mobile (2 months) + 3GB data
- Create an account or sign in using your email address and password
- Enter your Safaricom mobile phone number and click on next.
- Enter your M-Pesa PIN on your phone to approve your payment
- You will receive an SMS confirming payment
- Start watching
Last week, MultiChoice Group (Kenya) Managing Director Nancy Matimu said that DStv subscribers will from next month be able to stream content from the MultiChoice Group-owned pay-TV service without using a decoder.
She said that this was the latest plan to venture into the over-the-top (OTT) service is informed by the young generation “who are always on the Internet.”
“We need to move and capture that value and be able to give great service to Kenyans and shift with the times,” she said. “And without saying much, I just want to mention at this point that we shall be launching a streaming service in March, which will be decoder-less and dishless. We are looking forward to the launch,” Ms Matimu added.
The new streaming-only service will allow subscribers to access content directly to their phones or tablets without extra hardware, including a decoder or a satellite connection as long as they have an active subscription and a reliable internet connection.
