Infinix on Wednesday unveiled Kenya’s leading afro-pop band, Sauti Sol as its new Brand Ambassadors.

The Grammy award-winning band will be featured in a new integrated campaign for Infinix which will run across TV, print, online and in-store channels.

The unveiling comes as Infinix gears up to unleash its next NOTE series smartphone later this month.

The company said that it chose Sauti Sol as its official ambassador due to the way the band relates and encourages the youth.

“Sauti Sol are not only the best fit but the natural choice for the path we as a youth centered brand aim to pursue. They are the very embodiment of why young people should make their own way through life regardless of the challenges they face along the way,” said Mike Zhang, Infinix brand manager, Kenya.

On why the band opted to be advocates for the brand – Sauti Sol said they believe that Infinix is a strong sponsor of African Creative Industry, and have been a great supporter of the Kenyan Music Industry.

“Their business model is collaborative, inclusive and strongly hedged on innovation. They wanted to co-create a campaign whose pillars capture the essence of both businesses, more so, a campaign that is transformative. This rang true to us, and we are glad to not only work with Infinix but, with their vast network of affiliate businesses which range from music technology solutions, fitness & lifestyle technology and app development solution. This is a strong partnership with is not only about the great phones we are launching together but also about the possibilities of creating a transformative model of technology companies working with the creative industry.” said Moriasi Omambia, Sauti Sol, representative.

Sauti Sol taking a picture with an Infinix mobile phone during their unveiling as the brands ambassadors

This campaign rolls out from June 16, when the company will be officially launching the new Infinix NOTE 10 Series to the Kenyan market.

Infinix says it has been keen on seriously promoting diversity and inclusivity in every aspect of its business in Kenya.

With over 3000 diverse tribes in Africa, learning from people with a range of perspectives, different cultures and backgrounds is very critical to Infinix in order to better understand its positioning.

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