RB has created a new category in retail with the launch of Harpic Bathroom Cleaner, a specialised bathroom cleaning product for all bathroom surfaces including sinks, showers, tiles, bathtubs and floors.
The Harpic Bathroom Cleaner has germ-killing and superior stain removal properties and is available in two fragrances.
“Over the years, Harpic has been a key champion of hygiene in Kenyan homes, rolling out several great products that have proved beyond doubt that Harpic is indeed the master of toilet care hygiene not just in Kenya, but the entire globe. And now, we are excited to grow Harpic with a new solution for Kenyans beyond just the toilet, creating a new category in bathroom cleaning,” said Sachin Varma, the Country Manager East Africa, RB Hygiene.
Mr Varma added that people in Kenya currently use a combination of products that are not specialised for removal of bathroom stains.
Harpic promises to bridge that gap by offering a product that removes all stains, kills germs, and leaves the bathroom with a pleasant fragrance.
“Kenya is proud to be the first country to launch the new Harpic Bathroom Cleaner in Sub Saharan Africa, and we are keen to support the product as we grow this new category” Mr Varma said.
The product will retail at Sh285 and comes in a 500ml size with an option of floral and citrus fragrances.