TECNO on Friday officially launched its Camon 17 series in Kenya.

The new smartphone series, as was the case with its predecessors, features more focus on the cameras.

TECNO, a rising superstar as a global smartphone brand of the new generation, entered the scene were the attendees were treated to a stunning documentary that discusses thought-provoking subjects surrounding the rise of the selfie and the selfie generation’s needs.

As the event progressed, the audience were assured that the TECNO Camon 17 is indeed made to fulfil this young generation’s needs – both functionally, socially and emotionally.

The documentary, titled “Rise of The Selfie” dives into the selfie’s history and why it has become such an essential feature of the current generation.

Hollywood actor Chris Evans, TECNO’s newest brand ambassador, is featured saying, “You might want a picture that is vivid and full of emotion or you might want something simple,” but what makes it a good image is because it is “so individual”.

Best known for his role as Captain America in the Marvel Universe series of films, the charismatic Chris Evans embodies TECNO’s brand motto ‘young at heart’ and the pursuit of excellence. The partnership with Evans enhances TECNO’s continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering.

ALSO READ: TECNO signs renowned actor Chris Evans as its global brand ambassador

This aligns with a cause TECNO has always been championing: a smartphone is not about the brand, but about the consumer himself. To be the smartphone brand for the users who are always “young at heart” and challenge themselves to take on challenging things, TECNO Camon 17 Pro enables individuals’ want to further express their unique selves.

The documentary outlines the way of looking at the future. Selfies will be an important medium of self-expression, as gleaned from how the young ‘digital native’ generation, not just for individuals but also groups, whether online or in person.

The film feature experts Thomas Curran, Professor of Psychology, Eugenie Shinkle, Reader in Photography and Lucy Hedges, Tech Journalist in Photography, to share their valuable insights. They introduced the audience to the less heard beginnings of the selfie. This gave the audience an understanding of this generation’s habits and why the TECNO Camon 17 is so well-suited for its users.

In the film, Sara Johansen, Fashion Model, illustrated how selfies are a game-changer for people who are not celebrities to become influencers themselves. She poses with the TECNO Camon 17 in the documentary, flaunting the phone’s sleek details and selfie skills.

Sara claimed that selfie phones like the TECNO Camon 17 Pro allows users to control their own images by taking photos that showcase the best of themselves, and also is an unconscious self-suggestion to be the best self, which is the core value of selfie.

Fitted with the most updated functions, the TECNO Camon 17 will also use the next generation TAIVOS 2.0 to optimise the camera settings based on the user’s scenery changes. All this is captured by a front camera that is inconspicuously placed.

The TECNO Camon 17’s entrance to the smartphone market came at the perfect time. Users want more from their selfies and would appreciate a smartphone with a high-quality camera and grants them the freedom to explore their creativity.

The TECNO Camon series of today has simplified the photo taking process for the user’s ease of use and made it so much more enjoyable even for someone not well-versed with technology. Not only will the user’s loved ones be able to enjoy life-like photos, the FHD screen of the TECNO Camon 17 is extremely clear.

This high-quality display provides users incomparable clarity as they chat over video calls. They can also fully immerse in high-definition videos and intense games. 

The innovative launch event explored the story of selfie reflecting the rising brand horizon to exert more effort on industrial, social, and humanistic care rather than the product portfolio only which is an indication that TECNO is on the way to one of the leading brands around the world.

As a rising global brand, TECNO is showing the vision and maturity as a thought leader contributing to the global conversation through the commission of the documentary. 

Counterpoint Technology Market Research, a global research firm specializing in products in the TMT (technology, media and telecom) industry, just released a report in late April showing that TECNO managed to replace Samsung as Africa’s top smartphone brand for the first time in 2020, riding on a successful launch of models in the affordable and mid-ranged mobile phone segment and continued market spending.

TECNO achieved this feat against the backdrop of a 6.7% YoY fall in Africa’s smartphone shipments in 2020. Much of the damage was done in the first half of the year due to retail and supply chain disruptions caused by Covid-19, which were partially offset by a swift recovery in the second half due to pent-up demand.

Commenting on the market dynamics, Senior Analyst Yang Wang said, “Looking at the entire year, the African smartphone market outperformed other regions but was not immune to disruptions caused by the pandemic. Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments during the quarter saw a YoY drop of 27 percent.”

Wang added, “Restrictions started easing in July. Demand followed suit, riding on a surge in promotional activities, even as Covid-19 cases ticked upwards heading into the Christmas shopping season. Q4 2020 actually eked out a 1.5 percent gain in YoY terms, the best quarter on record.”

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